IMAX Corp (IMAX), CineStar Enter Revenue-Sharing Agreement in Germany
IMAX Corp. (NYSE: IMAX) and CineStar Cinemas, Germany's largest exhibitor and a subsidiary of Amalgamated Holdings Ltd., Australia's leading entertainment and hospitality company, today announced a revenue-sharing agreement for an IMAXÂ® theatre in Germany to be added to the landmark CineStar Sony Centre multiplex at Potsdamer Platz in the heart of Berlin.
Under the terms of the agreement, the new IMAX theatre at the CineStar Sony Centre will eventually transition to IMAX's next-generation laser digital projection system, which is expected to set a new benchmark as the industry's premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco's unique laser innovations, represents the culmination of the largest R&D initiative in IMAX's history and will enable IMAX screens more than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.
In addition, IMAX announced that Event Cinemas, another Amalgamated Holdings subsidiary, will install IMAX's upcoming next-generation laser digital projection technology at its flagship Event Cinemas Queen Street IMAX theatre in Auckland.
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