YouTube Music Star Pitches Online to Raise Funds for New Album
Paul Simon did it with his multiple Grammy winning trip to Graceland in the 80s. Elton John drew us all into his âCircle of Lifeâ with The Lion King in the 90s. Now, with nearly 25 million total views and counting, YouTube sensation Alex Boye is making the pop landscape Africanized once again, infusing the explosive rhythms and various languages of his ancestral continent into a highly anticipated upcoming debut pop albumâa dynamic collection that perfectly embodies the singerâs belief that âmusic has no passport.â
Embracing his rich heritage after years of successful recordings as a gospel artist, the charismatic, London born, U.S.-based vocal powerhouse, is having a breakthrough year as a mainstream pop artist. Scoring over 17 million views alone for âPeponi,â the âAfricanizedâ version of Coldplayâs âParadiseâ with ThePianoGuys, and recently making his debut at the Royal Albert Hall opening for Olivia Newton John.
âThe success of the âPeponiâ video has been the biggest response to any of the music I had ever done, and itâs exciting to see so many people responding to pop with an African twist. Africanized is unlike any project Iâve been involved with, a unique merging of different worlds and cultures, blending the very familiar with the exotic.â
With funding as one of the major obstacles to getting any album project off the ground, musicians have had to become innovative in their fund-raising tactics, and the fan community has embraced sites like Kickstarter.com.
In keeping with Kickstarter.com guidelines, artists have a set number of days to raise the funds, or the project receives nothing. Boyeâs album has a 14-day fund-raising window to raise the budget ($28,000US), and if the total isnât raised before July 6, all pledges are cancelled and the album will not be funded.
âKickstarter is a wonderful way to spread the word quickly, and keep fans updated on the status of the project,â Boye says. An added advantage is that Kickstarterâs merchant partner is
Amazon.com, which enables each project the convenience of receiving funds from anywhere in the world.
Alex is gratified by the response to his Africanized versions of pop songs and the commercial opportunities they are opening up. âI think above all, people respond to an artistâs honesty and
integrity, and I feel like I am being true to myself in a way I have never been before,â he says. âThe ultimate goal is to make people feel good and give them a memorableâeven life affirmingâ
Boye expects to have the CD completed by Fall of this year. To learn more about the project, readers can view the pitch page here: