Is Google Inc (GOOG) Going Too Far with this Form of Advertising?
Over the past couple of years, many people have begun to see Google Inc (NASDAQ:GOOG) as a company that is capable of much more than doing big things in the advertising space. From Android to Google Glass, there is no denying the fact that the search engine giant has spread its wings.
Google Inc (NASDAQ:GOOG) Glass is definitely one of the company’s more interesting projects. While it is has received mixed reviews thus far, Larry Page and the rest of his team are hoping for big things in the years to come.
Just how big? Get this: Google has been granted a patent by the US Patent and Trademark Office that reveals a bigger part of the monetization plan for the future.
Google Inc (NASDAQ:GOOG), are you Serious?
Get ready for something silly: the patent discusses “pay per gaze” advertising. As the name suggests, Google wants to charge advertisers if the user using Google Glass, online or offline, looks at their ad.
It is important to note that the patent itself does not mention Google Glass by name. That being said, it is only natural to assume that this is the technology the company would be relying on for its new form of advertising.
As you read through the patent, you may begin to get the feeling that this is going to be entirely too complicated. Of course, you don’t have anything to worry about. In true Google fashion, you can expect the company to make things simple on the user.
The problem is this: do you really want Google Inc (NASDAQ:GOOG) knowing what you are looking at? Not just what you are looking at online, by tracking your searches, but actually what you are seeing with your own two eyes.
To some, this is sure to sound a bit creepy. That being said, it is safe to assume that there will be a large group of people who have no problem with it.
The patent was first filed for on May 11, 2011, meaning that Google has been thinking about this for a long time; well before Glass was even announced to the public.
Hartmut Neven is listed as the sole inventor.
Is this the sort of technology people expect out of Google Inc (NASDAQ:GOOG)? Or is it stuff like this that gets the company in trouble for privacy related concerns?
Right now, it seems like these hedge fund managers are just fine with what Google is doing: