Will Google Inc (GOOG) Be Excited About This Gartner Report?
Google Inc (NASDAQ:GOOG) Play has quickly become a major player in the app store game. While it may trail Apple Inc. (NASDAQ:AAPL)’s App Store in some key areas, there is no denying the fact that the maker of Android is on the up and up.
According to Gartner, Google Play is in position to do big things moving forward. The reason for this is simple: Gartner says mobile app stores will experience annual downloads reaching 102 billion in 2013.
Take a closer look at that number: 102 billion.
If you still can’t comprehend just how big of a number that is, consider this: Gartner shows only 64 billion downloads in 2012. This alone should give you a better idea of just how fast the market is growing.
Total revenue in 2013 is set to reach $26 billion, compared to $18 billion in 2012.
How does Google Inc (NASDAQ:GOOG) Play Fit In?
According to Sandy Shen, research director at Gartner, strong growth is expected through 2014, but growth is set to slow down in the following years.
Brian Blau, research director at Gartner, weighed in on the number of free apps being downloaded, saying, “free apps currently account for about 60 percent and 80 percent of the total available apps in Apple's App Store and Google Play, respectively.”
As you can see, Google Inc (NASDAQ:GOOG) Play users are more likely to download a free app than to pay for one.
Both Apple and Google app stores will continue to dominate well into the future, with Gartner predicting that the two will account for 90 percent of global downloads in 2017.
With a number like that in mind, if other companies want to get in on the action, they better do so sooner rather than later. This industry is being dominated by Apple’s App Store and Google Play right now, and neither company plans on giving up any market share.
One final note from Gartner: expect to trend of users relying on the same apps as opposed to downloading new ones to continue.
In the case of Android devices, Gartner is expecting the average monthly downloads per user to decrease from “6.2 in 2013 to 5.8 in 2017.”