A Win For Facebook Inc (FB) Investors
Today, in light of Facebook’s recent agreement to buy messaging start-up WhatsApp for a jaw dropping $19 billion, Facebook’s Instagram buyout looks like chump change. However, one recent positive move at Instagram might also serve as a broader example of the merits to Facebook’s M&A strategy then and now.
Monetization mania at Instagram
Facebook’s management, especially founder and CEO Mark Zuckerberg, historically have had a slightly begrudging attitude toward monetization, which makes the ultimate return on its billion-dollar buyouts all the more unclear.
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