Amazon.com, Inc.’s New Smartphone Spells Trouble For Apple Inc. (AAPL)

investDavid Trainer: Amazon.com, Inc. (NASDAQ:AMZN) posted a surprise on Twitter (NYSE:TWTR) yesterday inviting its followers to join founder Jeff Bezos in Seattle for a product launch on June 18.

The product, hinted at in the tweet’s image, is black, sleek, and looks very much like a smartphone with the Amazon logo emblazoned in silver on the device’s back panel.

Accompanying the tweet is a YouTube video, which shows numerous people holding the object in their hands, “ooh”-ing and “ahh”-ing while they tilt their heads and move the device around.

A few sloppy uncropped frames show that the device is distinctly phone-sized:

Figure 1: Sneak Peek At Amazon’s New Phone

If Amazon does release its long-rumored smartphone in two weeks, the device will be one more market in which the online retailer goes head-to-head with Apple Inc. (NASDAQ:AAPL).

The two consumer electronics companies already compete in the tablet market with the Kindle and the iPad, the streaming video and television market with the Amazon Fire TV and Apple TV, and the digital book and music retail markets.

If Amazon’s Kindle Fire tablet is any indication of the level of quality of its purported smartphone, Amazon will be eating Apple’s lunch, further eroding the already declining market share of Apple’s iPhone.


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