Google launches Google News Initiative to help journalism thrive in digital age
Google announced new efforts to support the media industry by fighting misinformation and bolstering journalism called the Google News Initiative. In a blog post, Google said "We need to do more... Over the past few years, we've worked with publishers to elevate accurate, quality content and stem the flow of misinformation and disinformation. On our own platforms, we're focused on combating misinformation during breaking news situations. Bad actors often target breaking news on Google platforms, increasing the likelihood that people are exposed to inaccurate content. So we've trained our systems to recognize these events and adjust our signals toward more authoritative content. But we're also working directly with news organizations to combat misinformation. We're launching the Disinfo Lab alongside the First Draft to combat mis- and disinformation during elections and breaking news moments. Finally, to help consumers distinguish fact from fiction online, we're teaming up with the Poynter Institute, Stanford University, and the Local Media Association to launch MediaWise, a U.S. project designed to improve digital information literacy for young consumers. Over the last decade, we've worked closely with news organizations to grow their digital advertising revenue. In just the past few years, we've applied our advanced machine learning expertise to automatically surface key insights about revenue opportunities (generating recommendations worth over $300M in additional revenue) and supported the creation of faster, better ad experiences for the mobile web through AMP and native ads. But consumers are willing to pay for digital news content, creating an opportunity to expand beyond ad revenue. Today we're delivering on a vision outlined last year to enable publishers to diversify their revenue streams. We're excited to launch Subscribe with Google, a way for people to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Our goal with Subscribe with Google is to ease the subscription process to get more readers consuming publishers' journalism, as quickly as possible."