SmileDirectClub jumps on move to sell aligners directly to orthodontists - InvestingChannel

SmileDirectClub jumps on move to sell aligners directly to orthodontists

Shares of SmileDirectClub (SDC) are jumping after the company announced plans to offer its clear aligners to dentists and orthodontists as an in-office option in 2020. With the December 31, 2019 expiration of its exclusive supply agreement with Align Technology (ALGN), SmileDirectClub said it will expand access to its clear aligner therapy solutions and open its network to dentists and orthodontists. Shares of SmileDirectClub are up 17%, or $1.72, to $11.92 in early trading. Align Technology, the maker of Invisalign, are down 4% to $286.52. The once partnered companies will now be in direct competition with one another.