In this Friday edition of Advisors in Focus, our focus turns to exchange traded funds and ETF categories that are seeing growing interest from both your clients and your colleagues. While we often highlight the most-read areas of the market over a set timeframe, today we look at the tickers and groups that have seen the highest percentage spike in search activity over the past two days by retail investors and financial advisors.
For example, among exchange traded funds, TrackStarIQ rankings show financial advisors are reading up on the Invesco WilderHill Energy Fund (PBW), which has a portfolio dominated by solar energy companies like First Solar (FSLR), Canadian Solar (CSIQ), and Sunpower (SPWR). Retail investors, on the other hand, are expressing increased interest in ETFMG Travel Tech Fund (AWAY), which includes names like Expedia (EXPE), TripAdvisor (TRIP), and UBER. Knowing what funds and ETF categories are trending can help us better understand where money is flowing—in terms of sector rotation and asset allocations—and identify opportunities that might have been overlooked otherwise. Please find below the complete list of exchange traded funds and ETF categories that are surging over the past two days.
Top ETFs by Financial Advisor Traffic Surge* :
| Rank | Ticker | Company |
|---|---|---|
| 3 | XSLV | Invesco S&P SmallCap Low Volatility ETF |
| 2 | SPXS | Direxion Daily S&P 500 Bear 3X Shares |
| 1 | PBW | Invesco WilderHill Energy Fund |
Top ETFs by Retail Investor Traffic Surge* :
| Rank | Ticker | Company |
|---|---|---|
| 3 | CLIX | ProShares Long Online/Short Stores ETF |
| 2 | NRGD | MicroSectors U.S. Big Oil Index – 3X Inverse |
| 1 | AWAY | ETFMG Travel Tech ETF |
Top ETF Categories by Financial Advisor Traffic Surge* :
| Rank | ETF Category |
|---|---|
| 3 | Volatility Hedged Equity |
| 2 | China Equities |
| 1 | Emerging Markets Equities |
Top ETF Categories by Retail Investor Traffic Surge* :
| Rank | ETF Category |
|---|---|
| 3 | Inverse Equities |
| 2 | Long-Short Strategies |
| 1 | California Munis |
| Top 20 ETFs by Surging Financial Advisor Traffic (2 days vs. previous 5 days) | Ticker | Top 20 ETF Categories by Surging Financial Advisor Traffic (2 days vs. previous 5 days) | Top 20 ETFs by Surging Retail Investor Traffic (2 days vs. previous 5 days) | Ticker | Top 20 ETF Categories by Surging Retail Investor Traffic (2 days vs. previous 5 days) |
|---|---|---|---|---|---|
| Invesco WilderHill Clean Energy ETF | PBW | Emerging Markets Equities | ETFMG Travel Tech ETF | AWAY | California Munis |
| Direxion Daily S&P 500 Bear 3X Shares | SPXS | China Equities | MicroSectors U.S. Big Oil Index -3X Inverse Leveraged ETN | NRGD | Long-Short |
| Invesco S&P SmallCap Low Volatility ETF | XSLV | Volatility Hedged Equity | ProShares Long Online/Short Stores ETF | CLIX | Inverse Equities |
| iPath Dow Jones-UBS Commodity ETN | DJP | Utilities Equities | Vanguard Communication Services ETF | VOX | Inverse Commodities |
| iShares Core S&P Total U.S. Stock Market ETF | ITOT | Preferred Stock/Convertible Bonds | iShares S&P 100 ETF | OEF | International Government Bonds |
| iShares Emerging Markets Dividend ETF | DVYE | Corporate Bonds | iShares MSCI Global Silver Miners ETF | SLVP | Global Real Estate |
| Schwab U.S. Broad Market ETF | SCHB | Mortgage Backed Securities | Invesco India ETF | PIN | Commodity Producers Equities |
| VanEck Vectors Semiconductor ETF | SMH | Energy Equities | iShares Self-Driving EV and Tech ETF | IDRV | MLPs |
| NYSE Technology ETF | XNTK | Total Bond Market | iShares Global Infrastructure ETF | IGF | Inverse Bonds |
| Vanguard Information Technology ETF | VGT | High Yield Bonds | Global X MSCI China Financials ETF | CHIX | China Equities |
| iShares Core S&P 500 ETF | IVV | Large Cap Value Equities | WisdomTree China ex-State-Owned Enterprises Fund | CXSE | Financials Equities |
| iShares U.S. Aerospace & Defense ETF | ITA | Real Estate | Invesco CurrencyShares? Japanese Yen Trust | FXY | Asia Pacific Equities |
| ProShares UltraShort Bloomberg Crude Oil | SCO | Materials | US Global GO GOLD and Precious Metal Miners ETF | GOAU | Real Estate |
| Virtus LifeSci Biotech Clinical Trials ETF | BBC | MLPs | ProShares Short Russell 2000 | RWM | Metals |
| iShares Core S&P Small-Cap ETF | IJR | Foreign Large Cap Equities | Vanguard Mega Cap Value ETF | MGV | Emerging Markets Equities |
| VanEck Vectors Junior Gold Miners ETF | GDXJ | Asia Pacific Equities | iShares S&P Asia ETF | AIA | Oil & Gas |
| Global X Robotics & Artificial Intelligence Thematic ETF | BOTZ | Small Cap Growth Equities | Direxion Work From Home ETF | WFH | Europe Equities |
| Invesco S&P 500? Top 50 ETF | XLG | Inflation-Protected Bonds | iShares U.S. Fallen Angels USD Bond ETF | FALN | Leveraged Currency |
| Schwab Short-Term U.S. Treasury ETF | SCHO | Currency | First Trust NASDAQ CEA Cybersecurity ETF | CIBR | Global Equities |
| SPDR Portfolio Intermediate Term Corporate Bond ETF | SPIB | Emerging Markets Bonds | Schwab International Equity ETF | SCHF | Materials |
*Surge in traffic is evaluated by the increase in average traffic over the past two days compared to average of the previous five trading days.