U.S. weekly hotel occupancy climbed back to the 40% mark, according to STR‘s latest data through 16 January.
10-16 January 2021 (percentage change from comparable week in 2020):
• Occupancy: 40.1% (-31.8%)
• Average daily rate (ADR): US$89.39 (-31.9%)
• evenue per available room (RevPAR): US$35.85 (-53.6%)
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
The red line is for 2021, black is 2020, blue is the median, and dashed light blue is for 2009 (the worst year since the Great Depression for hotels prior to 2020).
Seasonally we’d expect that business travel would start to pick up in the new year, but there will probably not be much pickup early in 2021.
Note: Y-axis doesn’t start at zero to better show the seasonal change.