Best Buy launches beta of membership program costing $199.99 per year

Starting today in select markets, Best Buy is piloting a new membership program called “Best Buy Beta,” that will provide customers with member pricing, unlimited Geek Squad technical support, up to two years of protection on most product purchases, free standard shipping and delivery, and free installation on most products and appliances. The membership costs $199.99 per year, or $179.99 per year for Best Buy credit card holders, and also includes access to a concierge service. The pilot is currently available at select stores throughout Iowa, Oklahoma and eastern Pennsylvania. In April, it will expand to customers and select stores in Minnesota, North Carolina and Tennessee. At that time, it will be available at a total of about 60 stores, Best Buy said in a blog post.

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