On a lackluster trading day among the broad markets, shares of micro-cap DGTL Holdings Inc. (TSX-Venture:DGTL) (OTCQB:DGTHF) have been rallying as the company announced that its wholly owned subsidiary, Hashoff LLC, has activated a new mobile social content campaign for a Nasdaq-listed Digital Sports Gaming and Entertainment brand.
As the second campaign activation stemming from this new SaaS licensing agreement, the contract is valued at $75,000 U.S. for a one-week campaign (plus monthly software licensing fees). Hashoff will activate both self-serve and managed-service products for the campaign, which will create and distribute client-branded multimedia mobile social creative content with a 2021 PGA Masters theme.
The PGA Masters campaign was awarded following the successful completion of a similar video-based social media content campaign for this client targeting the NCAA March Madness tournament. Additional social media marketing campaigns surrounding other major sporting events are anticipated from this client within the coming months.
Investors must be sniffing a lot of follow-up business as the Nasdaq-listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter and bet on sports-related contests, tournaments or fantasy sports leagues.
These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, etc.
Shares of DGTL have moved higher on the day, trading at last check up $0.08 or 14% at $0.65 in late-afternoon trade.