Rising High: Exclusive talk with physician-led holding company Goodness Growth

Goodness Growth CEO talks rebranding, psychedelics, challenges, opportunities, and more
In this edition of “Rising High,” The Fly conducted an exclusive interview with Dr. Kyle Kingsley, CEO of Goodness Growth Holdings, Inc. (GDNSF), a physician-led, science-focused holding company. Here are some highlights:

SCIENTIFIC EXCELLENCE: Goodness Growth is a Minnesota-based holding company with a goal of bringing the power of plants to consumers globally. The company’s operations consist primarily of its multi-state cannabis company subsidiary Vireo Health and its science and intellectual property incubator Resurgent Biosciences. Goodness Growth, which manufactures proprietary, branded cannabis products, is licensed to grow, process and/or distribute in eight markets and operates 18 dispensaries across the United States under its Green Goods brand of retail stores.

“Our primary focus is really scientific excellence and we really let the data and the outcomes drive us ahead,” Kingsley said. “We’re very interested, as we transition across our footprint into adult use, in best-in-class products including high-potency, high-quality flower and concentrates.” He added Goodness Growth has a unique approach to cannabis as the company embraces the culture and legacy knowledge but takes a scientific lens to its process to create differentiated outcomes for consumers. “We’re excited about providing best-in-class products across all SKU categories, but more adult-use type products including flower, edibles and concentrates have become a much more significant focus as nearly all of our markets transition,” he said.

REBRANDING: In June, the company announced a rebranding to Goodness Growth Holdings from Vireo Health. “The Vireo name will persist as a really high-quality wellness and medical/clinical brand, but we wanted to really amplify the fact that we’re more than just medicine,” the CEO said. “Goodness Growth Holdings exemplifies adult-use wellness and medical cannabis with the MSO and it has the IP incubation company Resurgent Biosciences. Goodness Growth Holdings is a much more expansive vision.”
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