Instagram pausing work on 'Instagram Kids' - InvestingChannel

Instagram pausing work on ‘Instagram Kids’

Instagram head Adam Mosseri said in a blog post: “We wanted to provide an update on our work to build an Instagram experience for people under the age of 13, often referred to as ‘Instagram Kids.’ We started this project to address an important problem seen across our industry: kids are getting phones younger and younger, misrepresenting their age, and downloading apps that are meant for those 13 or older. We firmly believe that it’s better for parents to have the option to give their children access to a version of Instagram that is designed for them – where parents can supervise and control their experience – than relying on an app’s ability to verify the age of kids who are too young to have an ID.While we stand by the need to develop this experience, we’ve decided to pause this project. This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today. Critics of ‘Instagram Kids’ will see this as an acknowledgement that the project is a bad idea. That’s not the case. The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today.”