Rising High: Exclusive talk with cannabis company Tyson 2.0

Tyson 2.0 CEO talks cannabis products, challenges, opportunities, and more
In this edition of “Rising High,” The Fly conducted an exclusive interview with Adam Wilks, chief executive officer of Tyson 2.0, a company focused on high-quality cannabis products available at multiple price points. Here are some highlights:

AUTHENTICITY: Tyson 2.0 is a California-based cannabis company formed with legendary boxer, entrepreneur and icon Mike Tyson aimed at producing innovative cannabis products known for purity, precision and accessibility. The company offers a balance of premium and affordable, full-spectrum cannabis flower, concentrates and consumables at retailers nationwide. “Our focus is to get Tyson 2.0 products in the hands of all Americans seeking plant-based medicine and any customers that want to be part of the Tyson tribe,” Wilks said. “This includes a number of consumers looking for aid with anxiety, relaxation, pain relief and mental health. We hope to support all in need of high-quality cannabis products.” When asked about the company’s key differentiator, he pointed to Tyson’s authenticity and his long-time advocacy for the cannabis plant. “Mike uses cannabis in his own life and has been vocal about how its impacted him,” the CEO said. “It plays a huge role for us to be the most authentic celebrity-backed brand in the market.” Many companies in the space look to tie their brand to a celebrity, he said, but don’t achieve the same organic authenticity where the celebrity is actually using the product. “Everything that we come out with is designed for Mike’s fanbase, all high-quality products at multiple price points,” Wilks said. “Each product we launch will be Tyson-approved and Mike’s actually involved in the R&D process from start to finish. He’ll come through and we’ll choose specific strains, terpene flavors and profiles that Mike uses himself and prefers to smoke over others.” He added that the company’s strong leadership team and relationships with multi-state operators also position Tyson 2.0 for growth.
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