Dave & Buster’s Entertainment, Inc. (NASDAQ:PLAY) Q2 2023 Earnings Call Transcript - Page 6 of 6 - InvestingChannel

Dave & Buster’s Entertainment, Inc. (NASDAQ:PLAY) Q2 2023 Earnings Call Transcript

And so there were some steps that we’re doing that added unnecessary ingredient costs that really didn’t make a difference. And so we changed those. So all of those were in our phase 2. And as you can see in the results in that 10 unit tests, we’re very pleased. We kind of hit on all marks and the next phase will be launched — so to roll this out across the system, it takes time. And so we’re being thoughtful about it. We roll out phase 2 the end of September, and then phase 3 will be in February next year. And at that point in time, phase 3 will include additional innovation. We’ll really start to push the envelope on new products, will be very intentional about in-store marketing. And at the same time, we’ll be rolling out an enhanced service model, given our operators, the tools that they need to really deliver in a big way.

So it’s fairly — it’s thoughtful and strategic and multi-step. So we’re pleased.

Dennis Geiger: Just one more. Wanted just to ask a little more on promotions and marketing campaigns going forward over the coming quarters. And you highlighted some as it relates to, for the football season, which sound compelling. But can you talk maybe a little more about, at a high-level, at least about perhaps what the next 12 months may look like in thinking about promotions and, and campaigns relative to historical? Maybe you don’t want to say too much for competitive reasons, but just in thinking about where food costs are, et cetera, and maybe what that allows you to do, from a promotional standpoint. Just curious if anything additional to share there on the go forward?

Chris Morris: Nothing to share at this point in time. We’re still in the process of finalizing our marketing calendar for next year. And so, our team is very focused on building out an exciting marketing calendar. And so, more to come on that, but nothing to share at this point in time. The calendar — the football campaign that we just launched this week, we’re pretty excited about that. One, it just gives us more opportunity to highlight the great sports watch offer that we have in the marketplace. Number two is from our research, we know that the consumer is gravitating to value-driven messages. And so based on our concept testing, we feel like the $5 Bite message is a message that’s going to resonate very well. And then the rolling out All-You-Can-Eat wings, we went back and looked at time, look at what — the last time we did this and we talked to our operators and we’re pretty encouraged about what we’re doing on All-You-Can-Eat wings, let’s go around it, it appeared to be a nice traffic mover in the past.

And what we’ve done is we’ve retooled that to be even more effective. So again, just working closely with our operators to make sure we’re setting them up for success. So, we like the message, we like the marketing plan for, for the remainder of this year and we’re pretty optimistic.

Operator: And ladies and gentlemen, this concludes our question-and-answer session. I’d like to turn the conference back over to the management team for any final remarks.

Chris Morris: Okay. All right. Thank you very much operator. In closing, we’d like to commend our team for the exceptional results they continue to produce across our growing portfolio of Dave & Buster’s and Main Event stores. Thank you all for joining. We look forward to speaking with you again next quarter and keeping you apprised of our continued progress on our strategic initiatives. Have a great day.

Operator: Thank you. This concludes today’s conference call. We thank you all for attending today’s presentation. You may not select your lines and have a wonderful day.

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