Jefferies analyst James Heaney is “increasingly bullish” on Netflix amid the recent 10%-plus pullback in the stock, as the firm believes a U.S. price hike is possible in Q4 on the back of “an impressive content slate.” The firm points to three reasons it suspects a price hike in Q4 or December of this year could be coming on the standard plan – the fact that the company’s last price hike on the standard plan was in January 2022; its ad-supported plan remains the cheapest among major players in the industry; and its move into live sports increases pricing power. Jefferies maintains a Buy rating and $780 price target on Netflix shares.