We recently published a list of 10 Best Hotel Stocks To Buy Now. In this article, we are going to take a look at where Marriott International, Inc. (NASDAQ:MAR) stands against other best hotel stocks.
According to Cognitive Market Research, the size of the global hotel market was $784.82 billion in 2023 and is projected to grow to $1,126.04 billion by 2030. From 2023 to 2030, the hotel industry’s compound annual growth rate is anticipated to be 5.29%. Regionally, North America holds a substantial 30.66% market share, mostly because of the region’s abundance of hotels and resorts.
Recently, in Q2 2024, demand for hotels rose 1.3% year over year, above a 0.6% increase in supply and leading to a 0.7% increase in occupancy in the US. Secondly, a 2.2% year-over-year rise in Q2 2024 revenue per available room (RevPAR) was driven by higher occupancy combined with a 1.5% increase in average daily rate (ADR) YoY. The benefits were mostly due to two factors: the early Easter this year, which came in late Q1 2024 and contributed to higher business travel in the second quarter of this year compared to the previous year, and the complete solar eclipse, which encouraged more leisure travel throughout a significant portion of the US. Although the demand for hotels increased in the second quarter of 2024, short-term rentals and cruise lines maintained their market share gains. Additionally, the average hotel hourly wage was still more than $10 less than the average hourly wage in the country.
As per Frederic Dominioni, the Chief Revenue Officer of Solonis and a leading provider of modern property management solutions, there are five important trends driving the recovery in the hotel industry post-pandemic. Firstly, guests’ expectations are rising because of rising room rates, which increased by 54% from January 2022 to 2023. Secondly, the rise in “workcation” travels brought about by hybrid work has raised the need for flexible locations and services. Third, there is still a high desire for self-service choices and mobile technology, which helps to ease the staff shortage. Fourth, with 88% of travelers looking for local adventures, travel experiences have taken center stage. Lastly, given that 65% of travelers give priority to eco-friendly lodging, sustainability is essential. Hotels will prosper if they adjust to these developments through improving amenities and customizing visitor experiences.
Looking ahead, CBRE’s 2024 Global Hotels Outlook reveals that 2024 will be another year of progress for the US economy after 2023 saw RevPAR reach a record high. The continuous improvement in inbound foreign travel, the meetings and group events segment’s solid performance, and rising interest from leisure visitors are all expected to contribute to RevPAR growth, which is predicted to reach almost 3% year over year. Urban areas that are more appealing to leisure travelers and have more expensive hotels should do well, but competition from other sources, such as cruise lines, short-term rentals, and camping, is projected to restrict demand as well as pricing for traditional hotels. Hotel salary growth slowed to 4.6% in Q2 2024 from 5.5% in Q1, but it was still higher than the 4.0% hourly wage rise for all employees due to a decrease in job opportunities in the hotel industry. In Q2 2024, occupancy rates for all types of locations stayed below 2019 levels. Interstate and town sites were the most similar to their 2019 levels, at 99%, while urban and resort destinations were 94% and 96%, respectively.
On the other hand, Warren Marr, US Hospitality & Leisure Industry Advisor stated:
“Continued economic uncertainty, an upcoming election, and continued geopolitical tensions are expected to impact hotel performance in the US through 2025. Since our last issue of Hospitality Directions US in November, we’ve seen two additional quarters of decline in hotel occupancies, for a total of four, but expect to see a gradual rebound the balance of this year and into next, off of easier comps. That said, we expect average daily rate growth to trail PCE inflation through the rest of this year and 2025.”
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A row of iconic five-star hotel properties from the company situated along the skyline of a major city.
Marriott International, Inc. (NASDAQ:MAR)
Number of Hedge Fund Holders: 54
Marriott International, Inc. (NASDAQ:MAR) manages 1.7 million rooms under almost 30 different brands. By the end of 2023, 10% of all rooms were classified as luxury, 42% as premium, 46% as select service, 1% as midscale, and 1% as other. While Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands, the most prominent brands are Sheraton, Marriott, and Courtyard. As of December 31, 2023, 97% of all rooms were managed or franchised. Out of all the rooms, 63% are in North America. The company’s revenue and profitability are mostly derived from managed, franchise, and incentive fees.
Analysts are bullish on this stock and anticipate that Marriott’s global market share will rise over the next few years as a result of its strong intangible asset, which forms the basis of its wide moat and is favored by both hotel owners and guests. Marriott has introduced several new brands since 2019 and rebuilt a significant portion of its core Marriott and Courtyard properties in recent years. These moves support our positive posture and position us favorably for next-generation travelers. In fact, the company’s latest brands, StudioRes, City Express, and Four Points, have the potential to add several hundred hotels over the next few years, in addition to expanding the company’s reach into the midscale and extended-stay categories. Furthermore, its August 2024 alliance with Sonder expands the range of its already expanding homes, villas, and apartments by roughly 10,000 rooms.
Additionally, Morningstar analysts believe that the firm has the best loyalty program in the hospitality industry, with 210 million members (as of June 30, 2024), which encourages independent hotel owners to associate with the company’s brands.
Marriott International, Inc. (NASDAQ:MAR)’s long-term brand advantage has been reinforced by the 2016 acquisition of Starwood and the 2023 partnership with MGM’s Vegas portfolio. This is because Marriott’s dominant upper-scale position in North America is complemented by MGM’s leading presence in the gaming heaven and Starwood’s global luxury portfolio.
Terry Smith’s Fundsmith LLP is the shareholder in the company, with 4,264,511 shares worth $1.03 billion.
Overall, MAR ranks 2nd on our list of Best Hotel Stocks To Buy Now. While we acknowledge the potential of MAR as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns, and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than MAR but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.