The Coca-Cola Company (NYSE:KO) in Canada is announcing a partnership with the Canadian not-for-profit Pollution Probe, on its Great Lakes Plastic Cleanup initiative, the largest initiative of its kind in North America. As part of its partnership, The Coca-Cola Company is sponsoring a new remote-controlled, mobile waste collector called a PixieDrone that will help Pollution Probe collect floating debris, including plastic, flowing into the Great Lakes.
The soft drink giant is supporting the piloting of technology which will help remove plastic and other debris found in the Great Lakes, the largest freshwater system in the world. The drone was tested on Lake Simcoe, along the waterfront in Barrie, Ontario and will later be used at other Great Lakes Plastic Cleanup locations across the Great Lakes region starting Spring of 2025.
“We are proud to support Pollution Probe on this important initiative”, said Avi Yufest, Senior Director, Public Affairs, The Coca-Cola Company in Canada. “Our company recognizes its responsibility to help address the plastic waste crisis. Projects like this, in addition to packaging innovations and recycling efforts, are one of the ways we are working to help keep our waterways and environment clean from plastic debris.”
The Great Lakes Plastic Cleanup, an initiative of Pollution Probe and the Council of the Great Lakes Region, currently operates at more than 150 sites across the Great Lakes, including the St. Lawrence River and Lake Simcoe, working alongside more than 105 collaborators.
KO shares, well, popped 49 cents, or 1.9%, to $71.90.