From HotelNewsNow.com: STR: US hotel results for week ending 15 April
The U.S. hotel industry reported negative results in the three key performance metrics during the week of 9-15 April 2017, according to data from STR.
Opposite from previous weeks, performance growth was negatively affected by the Easter calendar shift from 27 March 2016 to 16 April 2017. In comparison with the week of 10-16 April 2016, the industry reported the following:
• Occupancy: -4.6% to 64.3%
• Average daily rate (ADR): -0.2% to US$123.41
• Revenue per available room (RevPAR): -4.8% to US$79.33
emphasis added
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
The red line is for 2017, dashed is 2015, blue is the median, and black is for 2009 – the worst year since the Great Depression for hotels.
2015 was the best year on record for hotels.
For hotels, occupancy will now move mostly sideways until the summer travel season.
Data Source: STR, Courtesy of HotelNewsNow.com