To view the multimedia assets associated with this release, please click:Â http://www.multivu.com/mnr/53414-bacardi-rum-150-anniversary-time-capsule-artifacts-birthday-celebration The 6ft x 1ft (1.82m x 0.30m) custom-created, stainless steel capsule, encased in a granite cap and cement pedestal and registered with the International Time Capsule Society, was installed at the Bacardi worldwide headquarters in Bermuda
“All of us at Bacardi, including our nearly 6,000 employees, are honored to share our history and legacy with consumers and customers around the world. We’ve been equally thrilled that so many have embraced our truly one-of-a-kind story of a brand, family and Company. Consumers really connect with our heritage because they love our authenticity and understand the Bacardi legacy that began 150 years ago,” said Facundo L. Bacardi
Bacardi employees from around the world carefully selected mementos with the most meaning for them in this historic year for inclusion in the time capsule. Among the numerous items representing the year 2012 are:
Photograph of the remarkable gathering of nearly 500 members of the Bacardi family, representing eight generations, captured in a single moment encircling the iconic Bacardi bat logo at the family’s 150th anniversary party in Puerto Rico Commemorative medal honoring BACARDI rum as the “World’s Most Awarded Spirit,” an honor achieved with nearly 600 awards for great taste, quality and innovation Collage of award-winning communications, packaging, design and promotional items commemorating the brand and Company’s 150th year Letter written in an ancient style of Chinese characters, honoring the tradition of paying homage to timeless heritage, by China-based employees with personal messages next to their photos Hand-written notes of inspirational messages from German employees The first-ever tv ad for BACARDI Big Apple rum in Brazil, one of Bacardi’s fastest-growing markets in Latin America BACARDI rum ad marking the anniversary broadcast on a 23-story tall electronic billboard in New York City’s famed Times Square Decorated African storage gourd, an important cultural and social symbol shared among friends in Kenya, one of our newest markets as Bacardi continues to expand A quartz geode of volcanic origin in Uruguay believed to promote concentration and exhibit positive energyâimportant traits to pursue new, creative ideas BACARDI+ ready-to-drink bottle of a pre-mixed cocktail with mixer launched this year in Asia To put things into perspective for those living in 2062, the U.S. company created a yearbook with various social, political and economic highlights of 2012âincluding the cost of a gallon of gas, list of top music downloads, national news headlines
The installation of the time capsule wraps up an extraordinary celebration of the 150 years of Bacardiâa milestone few companies achieve. With roots dating back to its founding in Santiago de Cuba
In addition to revolutionizing the spirits world by creating rum as we know it today, the Bacardi company overcame much adversity including wars, natural disasters, bankruptcy, Prohibition in the U.S., and the illegal confiscation of its Cuban assets resulting in the Company’s exileâall while remaining family-owned. It then persevered and rose to new heights to become the third largest international and largest privately-held spirits company in the world. The incredible drive and resilience demonstrates the Company’s ability to adapt, stay relevant and continue to flourish amidst tremendous difficulties.
The Bacardi 150th anniversary celebration was a remarkable one with highlights including:
Hundreds of birthday parties attended by consumers and celebrities around the world T-shirts and glassware emblazoned with images of Bacardi’s iconic bat logo and vintage ads Print, tv and digital advertising campaign that featured the 1950s-era heyday of BACARDI rum Masterful creation of a $2,000-a-bottle limited edition decanter as a celebration of the expertise and craftsmanship in every bottle of BACARDI rum by eight Bacardi family master blenders National Geographic® Channel’s “Ultimate Factories” took viewers in 166 countries to the home of BACARDI in Puerto Rico to show how family tradition and technology meet Special holiday packs of Bacardi spirits available now for purchase
“Our history and storied success is unique to Bacardi,” said Ed Shirley
To learn more about Bacardi and its 150-year heritage, visit www.BacardiLimited.com/150.
Or, wait for 2062 when the anniversary time capsule in Bermuda
About Bacardi LimitedBacardi Limited, the largest privately-held spirits company in the world, produces and markets internationally-recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDI® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States ©2012 BACARDIBACARDI, THE BAT DEVICE & OTHER MARKS RELATED TO PRODUCTS QUOTED IN THIS MEDIA RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED