Godiva Chocolatier has found success in creative customer loyalty strategies by combining social media, sweepstakes, and loyalty with their recent “Cake Bash Sweepstakes”. Barbara Eskin
Godiva also uses many promotional loyalty programs that help address the seasonality of their business vertical and act as a refer-a-friend promotion to support customer acquisition initiatives. For example, any customer that spends over $50
Additional promotional loyalty programs used by Godiva include a “gift with purchase”. Eskin says, “Godiva’s promotional loyalty program success is built on surveying our customers to understand what their personal interests are and building promotions that reflect those interests.” Their recent free apron with a purchase over $30 In closing, Majkszak reinforced a few key points about successful loyalty programs – keep programs simple and keep them fresh, get ready to take your loyalty program mobile, incorporate social media and incent your influencers, and use promotional loyalty to keep your customers engaged and interested in your programs. Media Contact: Jordan Majkszak ProfitPoint, Inc., 8885416789, jordan@profitpoint.com News distributed by PR Newswire iReach: https://ireach.prnewswire.com