TBWA, which is part of Omnicom Group Inc. (OMC), said Wednesday that it has acquired Magnon Group, one of India’s largest and most comprehensive digital agencies.
The acquisition includes Magnon Solutions, the award-winning domestic digital agency, and Magnon International, a digital outsourcing agency that serves clients across five continents.
Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals between Mumbai and New Delhi.
Effective immediately, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering.
Bajpai will continue in his role as Founder and CEO of Magnon.
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by RTT Staff Writer
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