Shares of Apple (NASDAQ: AAPL) finished up 1.24 percent on Thursday, closing at $523.51. The rally comes despite the fact that Gene Munster, analyst at Piper Jaffray, lowered his price target from $910 to $875.
Munster cited margin pressure as the reason for his price target cut. Yet, he remained positive, stating that there was still much upside left at current valuations.
DigiTimes reported on Tuesday that Apple was planning to release a cheaper version of the iPhone to compete against low-end smartphones running Google’s (NASDASQ: GOOG) Android. That was backed up by a report from The Wall Street Journal on Wednesday.
Yet, Apple’s Phil Schiller claimed the future of Apple would never be in the cheap smartphone market.
Like the iPad Mini, Apple may wish to release a cheap iPhone to defend iOS as a platform. However, a cheap iPhone would no doubt hurt Apple’s record high margins.
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