New distribution wins – SodaStream has expanded with names like Wal-mart (NYSE: WMT) and Costco (Nasdaq: COST) now carrying the brand. The appeal has been bolstered by an improved flavoring assortment, which includes popular brands like Country Time and Kool-Aid;
More diverse crowd: from Europe accounting for over 80 percent of sale just five years ago, the region now makes up about 50 percent;
Higher household penetration rates; and
Stronger levels of consumption.