Soft drink manufacturing giant Coca-Cola is, for the first time in its history, addressing the link between its product and obesity with an ad campaign promoting its record of offering low calorie and low sugar diets (January 14).
The spots, which have begun airing on CNN, FOX and MSNBC, are aimed at linking its product with “happiness”; a corporate vision which contrasts with that of health experts, who note the products link to morbidity in its consumers.
“Modern science defines happiness as the positive range of emotions that we feel when we are content or full of joy,” begins the ad, taking aim at science.
“At Coca-Cola our definition is just a little bit simpler. Happinesss to us is anything that can bring a smile to someone’s face. We’re in the business of spreading smiles and opening happiness every day all across the world. We know we might not change the world over night, but if we can add just a few smiles to the world then we’ve done our job.”
Coca-Cola also plans on a new television ad campaign linking its product to an active lifestyle.
by RTT Staff Writer
For comments and feedback: editorial@rttnews.comHealth News