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Rating Summary:
27 Buy, 11 Hold, 0 Sell
Rating Trend: = Flat
Today’s Overall Ratings:
At an event yesterday Facebook (Nasdaq: FB) debut a new “Graph Search” feature. The new feature will allow users to search for people, photos, places, and interests. This could translate into potential uses in dating, recruiting, photos, places, interests.
Commenting on developments, analyst Brian Pitz of Jefferies said Facebook Graph search has broad potential and will ultimately allow Facebook users to search the entire Open Graph, which now consists of 1 billion people, 240 million photos, and 1 trillion connections.
“Going forward we would expect Facebook to focus on nailing the user experience before getting aggressive about monetization. In our view, this early look at Graph Search looks interesting and we think the new initiative should encourage businesses and brands to focus on expanding their Facebook presence.”
For the record, search is one of sixteen new monetization levers Jefferies track at Facebook. In addition to Graph Search analysts track: 1) Sponsored Stories, 2) FBX, 3) Mobile Ad Network, 4) Mobile App Install Ads, 5) Facebook Gifts, 6) Facebook Offers, 7) Promoted Posts, 8) Custom Audience Ads, 9) ‘Want’ Button, 10) iOS 6 / iPhone integration, 11) Premium Business Services, 12) Instagram Monetization, 13) Facebook Nearby, 14) Video Ads, and 15) Social Jobs App.
Clearly Facebook has a lot of monetization potential. It remains to be seen if they will capitalize.
Jefferies has a Buy rating on Facebook (NASDAQ: FB) with a price target of $32.00.
For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.
Shares of Facebook closed at $30.10 yesterday, with a 52 week range of $17.55-$42.99.
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