Kiip and Interpublic Group (IPG: Quote) announced that they have entered into a strategic partnership, which includes an investment by the global advertising holding company.
On IPG’s side, the partnership will be led the IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier marketers to Kiip’s mobile and gaming advertising platform focusing on rewards-based consumer interactions.
It was noted that the investment by IPG was a part of Kiip’s most recent round of funding which took place at the end of 2012 and included additional investments from Relay Ventures, Hummer Winblad, True Ventures and Digital Garage, totaling $11 million.
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by RTT Staff Writer
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