French advertising and communications firm Publicis Groupe SA (PUBGY.PK,PGPEF.PK) announced the acquisition of Convonix, a Mumbai-based Digital Marketing Consulting agency. The company would align with Starcom MediaVest Group or SMG in India to provide Search Engine Optimization, Paid Search Marketing, Social Media Marketing and Online Reputation Management to an extensive roster of clients.
Founded in 2003, Convonix was the first Search Engine Optimization organization in India, currently employing more than 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group among others. The three founding members; Vishal Sampat, CEO; Sarfaraz Khimani, co-COO; and Pallav Jain, co-COO, would continue to head the agency. Convonix, which has a strong international footprint with over 60% of its business coming from overseas, would sit within SMG and operate as SMG Convonix, with two market-facing brands namely SMG Digital, and Convonix.
According to Publicis Groupe, the Convonix acquisition is a testament to its strategic commitment to expanding its operations across India, with the ambitious goal of doubling its size in India between 2010 and 2015.
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by RTT Staff Writer
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