Glu Mobile (NASDAQ: GLUU), a leading global developer and publisher of freemium games for smartphone and tablet devices, today announced the availability of the company`s first real-money mobile gambling offering through Probability plc, the mobile entertainment gambling provider. The mobile slot game features intellectual property from Glu`s popular Samurai vs. Zombies Defense and is made available to mobile real-money gamers in the UK through Probability`s distribution network.
“We are pleased to expand our mobile portfolio to include real-money gambling. We anticipate that real-money gambling will continue to gain momentum globally and believe that with this offering, Glu is well positioned to capitalize to the extent that additional markets adjust regulations,” said Niccolo de Masi, Chief Executive Officer of Glu Mobile. “We plan to leverage Probability`s extensive partner network to further extend Glu`s successful original IP to new demographics.”
Glu and Probability entered into a strategic relationship for real-money gambling in 2012 and plan to offer additional Glu-branded mobile gambling games. Glu original IP-branded casino games will be offered as part of the Probability portfolio and will be offered to a broad range of Probability`s partners such as Paddy Power, William Hill, and Probability`s white label partners. The relationship is structured so that Probability provides a comprehensive operational role, accepting all regulatory responsibilities.
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