People in the upper income categories, those who don’t have to worry about the price of toilet paper, have seen their incomes rise over the years. The rest have been in a downward spiral: median household income, adjusted for inflation, has dropped 7.8% since 2000. The lower end got hit the hardest. These are the folks who do worry about the price of toilet paper. And for them, tissue makers have a special strategy: desheeting.
Read….. The Exquisite Art Of Marketing To Pauperized Consumers (By Hiding Inflation)