The NBA Finals put a spotlight on how powerful athlete endorsements can be with headlines pitting Golden State’s Stephen Curry and Cleveland’s LeBron James as a battle between Under Armour (UA) and Nike (NKE). Morgan Stanley analyst Jay Sole said Curry could account for 85% of Under Armour’s value; Nike agreed to a reported $1 Billion lifetime endorsement …View the full post at: Ray Lewis’ Endorsement Could Create Powerful Inflection For This Company’s Shares …
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