The AT&T over-the-top streaming service, DIRECTV NOW, “has officially surpassed 1 million subscribers while celebrating our first year. We listened when customers said they wanted more flexible TV options. And DIRECTV NOW set out to bring TV lovers a new way to experience their favorite shows virtually anywhere at a great price… We’re putting some finishing touches on more features in beta testing we plan to roll out on our next generation video platform over the coming months. These include a DVR in the cloud to record shows and access virtually anywhere, 4K Ultra High Definition quality video, capacity for more than 35,000 OnDemand titles, individual profiles and an even better user experience.”