Ford increasing all-new Lincoln Navigator, Ford Expedition production - InvestingChannel

Ford increasing all-new Lincoln Navigator, Ford Expedition production

Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models. The company is using advanced manufacturing technologies and an upskilled workforce to increase line speed at its Kentucky Truck Plant to build even more Lincoln Navigator and Ford Expedition SUVs, boosting production targets approximately 25 percent since last fall when the SUVs hit the market. A new $25M investment for additional manufacturing enhancements brings Ford’s total investment at Kentucky Truck Plant to $925M and allows the company to increase manufacturing line speed. This investment and advanced manufacturing upgrades are examples of the company’s quest to improve its operational fitness. Upgrades include 400 new robots, a new 3D printer that enables workers to make parts and tools more quickly and cheaper as well as enhanced data analytics to keep the assembly line moving as efficiently as possible. According to Ford, “Lincoln dealers simply can’t keep the entirely new Navigator on dealer lots; the luxury SUVs are spending an average of just seven days at the dealership before they are sold.Customers are trading in Land Rover and Mercedes vehicles in exchange for a Navigator, and nearly 85 percent of all Navigator buyers are choosing high-end Black Label and Reserve models…Expedition also is off to a strong start, with the top-of-the-line Platinum trim models representing 29 percent of sales – pushing transaction price increases up $7,800 in January. Expedition retail sales were up nearly 57 percent last month and vehicles are spending just seven days on dealer lots.”