Morgan Stanley analyst Brian Nowak upgraded eBay (EBAY) two notches, to Overweight from Underweight, as expects the company to start pulling away from PayPal (PYPL) and intermediating its own payments in 2018, with a planned full transition in mid-2020. He is bullish about this initiative, noting that other leading platforms – including Amazon (AMZN), Booking (BKNG), and others – have seen higher user conversion and spending from more integrated and comprehensive payment offerings, Nowak tells investors. Not only can payments drive faster GMV growth, it can also add 20% to companywide EBIT, Nowak estimates. He raised his price target on eBay shares to $58 from $36.