Fiat Chrysler (FCAU) announced that “instead of advertising in the Big Game,” FCA US debuted seven commercials online this week as part of its “Big Game Blitz” strategy. Olivier Francois, Chief Marketing Officer of FCA US, stated: “The teams that get to the Big Game do it by breaking through. By breaking out. By making big plays at the right time and taking calculated chances. We’re no different. This year, we will exclusively use social and digital to showcase our commercials. We decided to explore innovative ways to ride the wave of highly engaged viewers, during the one time of the year when the commercials are fun and everybody is talking about them. With this new approach, we are able to engage with the audience through more creative executions than ever before leading up to this Sunday night.” The Fly notes that Adweek reported yesterday that CBS (CBS), which is airing the Super Bowl this Sunday, has been working with a handful of clients this week “through several different scenarios,” including the possibility of “extending their spots from 30 seconds to 45 or 60 seconds” as the broadcaster is no longer declaring a sellout for its Super Bowl advertising.