Piper's 8,000 teen survey shows Apple brand dominance 'well intact' - InvestingChannel

Piper’s 8,000 teen survey shows Apple brand dominance ‘well intact’

Of the 8,000 teens surveyed by Piper Jaffray, 83% have Apple’s (AAPL) iPhone, the highest percentage seen in the semi-annual survey, analyst Michael Olson, tells investors in a research note. The iPhone may have room to move higher, however, with 86% of teens anticipating their next phone to be an iPhone, tied for the highest ever surveyed, Olson writes. He notes that Alphabet’s (GOOG, GOOGL) Android was the runner up with 9%, down from 10% in the fall survey. Further, the Apple Watch was the top smartwatch among teens, garnering 20% share, with the Samsung Gear next on the list at 2%, the analyst points out. Olson views the survey data as a sign that Apple’s place as the dominant device brand among teens “remains well intact.” He reiterates an Overweight rating on Apple shares with a $201 price target.