Alliance Data Systems (ADS) is nearing a deal to sell its marketing-services business Epsilon to France’s Publicis (PUBGY) for about $4.5B, Cara Lombardo, Suzanne Vranica and Ben Dummett of Wall Street Journal report, citing people familiar with the matter. Alliance Data announced late last year that it was exploring a sale for the unit, and a deal could be announced as soon as this weekend, the Journal adds. Shares of Alliance Data closed Friday up $5.19 to $180.93.
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