Piper survey shows Netflix users only mildly interested in Disney+, Apple TV - InvestingChannel

Piper survey shows Netflix users only mildly interested in Disney+, Apple TV

Piper Jaffray surveyed 1,500 U.S. Netflix (NFLX) subscribers to gauge interest in the streaming services to be launched by Apple (AAPL) and Disney (DIS) within the next six weeks, analyst Michael Olson tells investors in a research note. The survey suggests that the majority, or around 75%, of Netflix subscribers do not intend to subscribe to either Disney+ or Apple TV+, says Olson. Further, for those that do expect to use one of the new offerings, the vast majority expect to also maintain their Netflix subscription, the analyst adds. As a result, Olson expects that despite investor concern over market share loss, Netflix will continue to capture a significant portion of traditional content dollars, as those dollars migrate to streaming. Further, Netflix now trades at multi-year valuation lows, suggesting shares reflect much of the upcoming competition risk and periodic subscriber addition volatility, the analyst contends. He maintains an Overweight rating on Netflix shares with a $440 price target. The streaming service closed Tuesday up $1.96 to $269.58.