Airport delays over the holidays could merit travelers a free veggie burger in the States
Impossible Foods, the Restaurant Brands International (TSX:QSR) chain launches its “Delay Your Way” promotion Wednesday, offering travelers with a delayed flight a free Impossible Whopper, which features a meatless patty from Impossible Foods.
Travelers at any U.S. airport between today and December 30 can enter their delayed flight information into Burger King’s app and receive a coupon for the free burger, which the chain describes as “just like the original Whopper sandwich but with a patty made from plants.”
Fast-food industry observers, environmentalists and health experts have noted that plant-based burgers have surged in popularity as consumers seek to cut meat from their diets for their own health or for environmental reasons. The Impossible Foods’ product is known to “bleed” like a real burger patty.
Plant-based burgers have surged in popularity as consumers seek to cut meat from their diets for their own health or for environmental reasons. Impossible Foods’ product is known to “bleed” like a real burger patty.
Burger King been trying to get consumers to try out its meatless products, too. In Sweden, the restaurant launched a “50/50 menu,” which meant consumers who choose to order from the menu would be randomly served a plant-based or regular meat patty.
Consumers had to guess which one they had been served, then could scan their box to see if they were correct.
QSR opened the trading day in Toronto up 21 cents a share to $65.37 Canadian.