Reportedly, people are craving mushroom coffees and teas for an “added super food go-to morning beverage,” notes Yahoo Life. “Mushrooms have long been used in Chinese medicine and newer research shows they are the highest dietary source of the antioxidants ergothioneine and glutathione, which help protect the body against the type of damage that can eventually contribute to age-related diseases like cancer, heart disease, Parkinson’s and Alzheimer’s,” says Beth Warren, RDN, author of Secrets of a Kosher Girl. “Mushroom coffees and teas can give anyone a boost, but they may be especially beneficial for those who are dealing with chronic diseases and inflammation.”
In addition, according to researchers from Griffith University, mushrooms have the “ability to activate cell immunity in humans, according to The New Daily. “They do this through their possession of beta-glucans, which humans don’t have. So, when human cells come into contact with this foreign body, the immune system starts to fire up and respond.”
Mushrooms such as Reishi can help with sleep, anxiety, and depression, according to Teelixir. Lion’s mane can help with memory, according to Healthline. Chaga can help with inflammation for example, according to Best Products. Turkey tail can help support the immune system, and assist with some cancer prevention, says Healthline. That being the case, the story is creating a big opportunity for companies such as Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), United Natural Foods Inc. (NASDAQ:UNFI), Starbucks Corporation (NASDAQ:SBUX), HAVN Life Sciences (CSE:HAVN), and Amazon.com Inc. (NASDAQ:AMZN).
Better Plant Sciences Inc. (CSE:PLNT) (OTC:VEGGF) BREAKING NEWS: Better Plant Sciences Inc. is pleased to announce that its majority owned subsidiary NeonMind Biosciences has completed production of two out of four of its superfood mushroom coffee blends. The first NeonMind Superfood instant coffees will be ready to ship to its warehouse in early November. The initial two formulas are an Ayurveda-inspired blend of reishi, lions mane, ashwagandha and turmeric with premium instant coffee. The medicinal mushrooms are antioxidant and nutrient-rich, with adaptogenic, immune-boosting properties. The Company plans to launch its eCommerce website in November and will rely heavily on influencer marketing to educate a broader consumer base on the taste and health benefits of mushroom coffees.
“Functional mushrooms are increasing in popularity for their ability to increase mental clarity, as well as for their range of health benefits, including immune support and energy-boosting qualities,” said Penny White, CEO of Better Plant Sciences. “We have formulated our coffees to be both healthy and delicious, and our instant blend is convenient, easy, and perfect for those on the go or those who are only looking to enjoy one cup at a time.”
Having just completed manufacturing of the two instant coffee blends, they will now undergo third-party testing as required by Health Canada regulations, and are expected to be ready to ship to our warehouse in early November. They will then begin manufacturing two brewed coffee formulations, with production to be followed by the same required third-party testing. The brewed coffees are expected to be ready to ship to our warehouse in mid-November. All four products have been registered with Vancouver Coastal Health. The Company’s plan is to commercially launch the mushroom coffees via a new eCommerce website in late November 2020.
The global medicinal mushroom market is expected to reach USD$78.7 billion by 2025, from USD$38.1 billion in 2017 growing at a CAGR of 9.5% during the forecast period of 2018 to 2025, according to Data Bridge Market Research.
Other related developments from around the markets include:
United Natural Foods Inc. (NASDAQ:UNFI) and Key Food Stores Co-Operative, Inc. announced they have reached a long-term supply agreement for UNFI to serve as the primary grocery wholesaler to Key Food with expected sales to UNFI of approximately $10 billion over 10 years. Founded in 1937, Key Food is a co-operative of independently owned and corporate supermarkets located in New York, New Jersey, other states in the Northeast, and Florida. Stores are operated under multiple banner names that include Key Food, The Food Emporium, Food Universe, Food Dynasty, SuperFresh, and Gala Foods Supermarkets. “Key Food, whose members operate more than 315 stores, is a rapidly growing organization with a large market share in the New York market,” said UNFI’s Chairman and CEO, Steven Spinner. “We have recently begun to service their Florida stores and are excited to expand service to their Northeast stores toward the end of 2021. We believe our unmatched product variety and knowledge of today’s consumer will benefit Key Food and its retailers, and we look forward to driving value to their operations.”
Starbucks Corporation (NASDAQ:SBUX) plans to release its fourth quarter and fiscal year 2020 financial results after the market close on Thursday, October 29, 2020 with a conference call to follow at 2:00 p.m. PT. The conference call will be webcast, including closed captioning, and can be accessed on the company’s website. In addition to the fourth quarter and fiscal year 2020 results, fiscal year 2021 guidance will be provided on the conference call. Please note that Starbucks fiscal year 2021 is a 53-week year instead of the usual 52 weeks. The impact of the 53rd week will be reflected in results for the fourth quarter in fiscal 2021.
HAVN Life Sciences (CSE:HAVN), a biotechnology company focused on unlocking human potential using evidence-informed research and developing standardized psychoactive compounds derived from plants and fungi, is pleased to announce it has submitted an application to Health Canada to obtain a Controlled Drugs and Substances Dealer’s Licence for Psilocybin and Psilocin. This Licence, when issued, will permit Havn Life to sell naturally-derived psilocybe spp compounds, under the Controlled Drug and Substances Act, to universities, researchers and companies. “Helping researchers unlock the benefits of natural medicines is the first step that must be taken to move this industry forward,” said Alexzander Samuelsson, Chief Research Officer of Havn Life. “This is an entirely new industry that is being built from the ground up and the potential natural medicines have only begun to be explored. We are committed to playing a key role in this emerging field of research once we have earned our license to sell naturally-derived psilocybin in Canada.”
Amazon.com Inc. (NASDAQ:AMZN) announced plans to open two new fulfillment centers in Kansas. The new fulfillment centers, which are anticipated to launch in 2021, will together create over 1,000 new, full-time jobs with industry-leading pay and comprehensive benefits starting on day one. “We’re excited to continue our growth and investment across Kansas so we can better serve our customers throughout the state,” said Alicia Boler Davis, Amazon’s vice president of global customer fulfillment. “We are grateful for the strong support we’ve received from local and state leaders, and we look forward to ingraining ourselves in the communities in which we serve.”
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