Author: Hootsuite + Altimeter
Your firm may consistently use social media as part of your marketing efforts, but that might not be its greatest value. Understanding the true potential of social is now imperative as you look for new opportunities in the wake of the COVID-19 pandemic. It’s important to know how social can help you build relationships, create tangible value beyond marketing, and catalyze digital culture shifts.
Download this report now for input from business leaders working with complex social media strategies that see varying levels of success. You will get the answers to three critical questions:
- What do organizations achieve when they broaden their use of social media beyond marketing and communications departments?
- How does social media impact customer, employee, partner, shareholder, and community relationships?
- As organizations expand their use of social media to influence these relationships, how does it prepare them to meet broader transformation goals?
Discover which actions can immediately show the value of social media and how they can help your organization stimulate growth.