Google (NASDAQ:GOOGL) has announced that it is working with Shopify to let more merchants sell across the Canadian e-commerce company’s properties.
The news, announced during Google’s I/O software developer conference, sent Shopify (TSX:SHOP) shares up more than 3% to $1,365.65.
Google said Shopify’s 1.7 million merchants can now more easily list items where Google sells — its Shopping site, as well as other properties such as Maps and YouTube.
Last year, Google eliminated fees for retailers on its shopping service as a way to lure merchants from bigger rival Amazon.com (NASDAQ:AMZN). The company has since seen an 80% jump in merchants, the majority of which are small businesses.
Investors are primed for Google to build out its e-commerce business. At the software developer conference, Google also introduced more features such as online shopping carts in Chrome and merchant loyalty programs linked directly to Google accounts.
Shopify, Canada’s largest company by market capitalization, offers a variety of services for businesses on its e-commerce platform.