It’s “Game On” for the eSports industry. “As competitive video games continue to integrate into popular culture, global investors, brands, and media outlets are all paying attention. Consumers are as well. In fact, there will be 26.6 million monthly esports viewers in 2021, up 11.4% from 2020, according to our estimates,” reports Insider Intelligence. That’s substantial news for companies such as ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), Activision Blizzard (NASDAQ:ATVI), Electronic Arts Inc. (NASDAQ:EA), Take-Two Interactive Software Inc. (NASDAQ:TTWO), and Porsche Automobile Holding (OTC:POAHY).
In addition, “Asia-Pacific (APAC), North America, and Europe are the top three esports markets, respectively, in terms of audience and revenue. APAC will account for over half (57%) of global esports viewership in 2019, up from 51% in 2017, per Newzoo. Meanwhile, North America is set to hit $300 million in esports revenue this year, while Europe is expected to reach $138 million, per PwC estimates,” they added.
Look at ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), For Example
ESE Entertainment Inc. announced that it will continue its marketing partnership with the Polish Automobile and Motorcycle Federation and the official Polish Digital Motorsport Championship to provide marketing services for the Porsche Esports Sprint Challenge Poland (PESCP).
The Porsche Esports Sprint Challenge Poland will be organized by ESE, Ragnar Simulators and The Polish Automobile and Motorcycle federation.
Digital motorsport has increased in popularity over the last few years and become one of the largest esports disciplines world-wide. It is officially recognized by the Fédération Internationale de l’Automobile, which adds to its credibility. Digital motorsports’ superstars are reaching a level of popularity comparable to their real-life counterparts and can build successful careers.
“Digital Motorsport is more relevant year on year and some real-life drivers – such as Porsche’s junior Ayhancan Güven – take part in races both on real and virtual racetracks.” says Pawel Mazurek of Porsche Poland.
The Porsche Esports Sprint Challenge Poland will start on August 16th with the prequalifying phase, which will consist of three rounds culminating in 2x25min races each. Eight drivers from each prequalifying round will be granted a spot in the championship. The main season is scheduled to start on September 9th at Hockenheimring and reach its closure on the 28th of October at Nordschleife. The format of each event will remain unchanged with fifteen-minute qualifying sessions followed by 2×25 min races.
“PESCP 2021 promises to be exciting: a new platform (iRacing) and above all a new format, which is the first step in shaping the racing ecosystem of the Polish Digital Motorsport Championship. The Polish Automobile and Motorcycle Federation has trusted us, and we plan on surpassing their expectations. The experience gained over the previous season will allow for further activities at a higher level. We are very pleased to continue cooperation with Porsche Poland and raising the profile of the esports brand of Porsche” states Jedrzej Steszewski, Director of EU Operations, ESE Entertainment.
“The Polish Automobile and Motorcycle Federation is the party responsible for realising FIA’s strategy regarding promotion and development of Digital Motorsport. We were one of the very first members of the FIA who announced the Polish Championship in Digital Motorsport” says Michal Sikora, the Head of Polish Automobile and Motorcycle Federation.
The champion of PESCP will be awarded the title of Polish Champion in Digital Motorsport at the annual Polish Automobile and Motorcycle Federation ceremony. In addition, the top three finishers will qualify for Porsche on Track as part of the Porsche Driving Experience program and the top twelve finishers will be granted a spot in the next edition of the Polish Championship in Digital Motorsport.
In order to participate, the players need to install the iRacing game on their PC’s (the specifics of which are included in the event’s rulebook here: WWW.PORSCHEESPORTS.PL/#/CHAMPIONSHIP).
Other related developments from around the markets include:
Activision Blizzard announced second-quarter 2021 results. “With respect to our financial performance, we are pleased that the company continued to deliver strong results in the second quarter, and we are raising our outlook for the year,” said Bobby Kotick, CEO of Activision Blizzard. “We remain intensely focused on the well-being of our employees and we are committed to doing everything possible to ensure that our company has a welcoming, supportive and safe environment where all of our team members can thrive.”
Electronic Arts Inc. and Codemasters announced GRID™ Legends, a high-stakes driving experience that combines thrilling motorsport action, incredible race variety and an immersive story that puts the player at the heart of the action. Featuring the series’ renowned race handling, GRID Legends delivers exciting, unpredictable racing across traditional race tracks and city circuits. The game also boasts a race creator that will enable players to select mixed-class vehicles and battle across all circuits, including new city locations, London and Moscow. GRID Legends will be released in 2022 on Xbox Series X|S and PlayStation®5, alongside PlayStation 4, Xbox One, and PC.
Take-Two Interactive Software Inc. reported better than expected results for the first quarter of its fiscal year 2022, ending June 30, 2021. In addition, the Company reiterated its outlook for the fiscal year 2022, ending March 31, 2022, and provided its initial outlook for the second quarter of its fiscal year 2022, ending September 30, 2021.
Porsche Automobile Holding noted, “The second edition of Porsche Esports Sprint Challenge Poland, the official Polish Championship in Digital Motorsport, is starting and will once again be hosted on the official calendar of the Polish Motor Association. In 2021, the competition will change the game platform from Assetto Corsa to iRacing. Drivers will change from the Porsche Cayman GT4 Clubsport to the Porsche 911 RSR, which promises even better and more intense racing. The organizer and promoter of the event is Ragnar Simulator, the main sponsor of Porsche Polska, the technical partner of iRacing, and the marketing partner of ESE Entertainment. In the second season of the championship, the project partner will continue to be the Porsche brand, which is strongly associated with motorsport and esports competition. Porsche is organizing, among other things, the global Porsche TAG Heuer Esports Supercup.”
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