Target (NYSE:TGT) plans to hire 100,000 seasonal workers to prepare for the holiday season at a time when the industry grapples with tight labour supply.
Target currently has more than 350,000 workers.
Retailers and restaurants have been offering pay raises and other incentives to retain staff, with many worried that they will not have enough workers during the holiday shopping season, which starts a day after Thanksgiving and continues into early January.
Target, which increased its starting wage to $15 U.S. last year, announced plans to hire about 130,000 seasonal workers each year in 2019 and 2020.
The company was among the few retailers that enjoyed an upbeat holiday season last year, with its comparable sales increasing 17.2%, as investments in its online business helped Target gain market share from smaller brick-and-mortar rivals.