Get ready for the metaverse. Defined as a combination of multiple elements of technology, including virtual reality, augmented reality and video where users ‘live’ within a digital universe, supporters of the metaverse envision its users working, playing and staying connected with friends through everything from concerts and conferences to virtual trips around to the world, says USA Today. Better, multiple companies are racing for a piece of the action, including
Tokens.com Corp. (NEO:COIN)(OTCQB:SMURF), which recently acquired a stake in Metaverse Group, has “has broken digital ground on a tower in Decentraland. Louis Vuitton, Gucci, Burberry and other luxury brands have already entered the metaverse via NFTs, a move that makes company executives optimistic that the Tokens.com tower will soon generate revenue from leases and advertising for brands like these,” as noted by The New York Times.
Other companies racing to take part, include Coinbase Global Inc. (NASDAQ:COIN), Meta Platforms Inc. (NASDAQ:FB), Galaxy Digital Holdings Ltd. (TSX:GLXY)(OTC:BRPHF), and NVIDIA Corporation (NASDAQ:NVDA).
Tokens.com Corp. (NEO:COIN)(OTCQB:SMURF) Subsidiary Working with SuperWorld
Tokens.com Corp., a publicly-traded company that invests in crypto assets linked to the Metaverse, Decentralized Finance, and Non-Fungible Tokens, is pleased to announce that its subsidiary, Metaverse Group, has entered a strategic partnership agreement with SuperWorld to invest up to $ 1 million in virtual real estate on the SuperWorld platform.
SuperWorld is a virtual world in augmented reality (AR), digitally mapped over the surface of the Earth. Plots of SuperWorld land are represented as non-fungible tokens corresponding to real world space. Any user in SuperWorld can explore and create AR content, engage in a virtual real estate marketplace, or buy and sell NFTs in the SuperWorld NFT Salon.
“We are pleased to partner with SuperWorld and bring a greater selection of rental opportunities to businesses seeking to enter the metaverse. This purchase expands our eight figure virtual holdings and bolsters our ability to grow a significant presence as leading virtual landlords,” said Andrew Kiguel, CEO, Tokens.com. “Tokens.com is one of the only companies providing public market investors with exposure to the metaverse.”
The investment will be used to purchase plots of virtual land in SuperWorld, including virtual duplicates of popular real-world landmark locations, in which upcoming creative projects and events will be hosted by Metaverse Group. More announcements about these projects will be announced by Tokens.com, Metaverse Group and SuperWorld in the coming weeks. This will bring a larger brand marketing opportunity for businesses looking to enter the metaverse.
SuperWorld Co-Founder & CEO Hrish Lotlikar stated, “I’m thrilled that SuperWorld will be partnering with the Metaverse Group and Tokens.com to leverage their world-class portfolio and create opportunities in the Metaverse to accelerate our vision of using AR/VR, AI, and blockchain technologies to build a better world.”
In addition, Decentraland, one of the leading metaverses, has partnered with Tokens.com for a first of its kind digital fashion show featuring avatar models, catwalks, pop up shops, and immersive experiences. The show is scheduled to take place March 24th to 27th on Tokens.com’s Fashion District Estate.
Other related developments from around the markets include:
Coinbase Global Inc. notes, “We want to help pull all the pieces of identity together — essentially creating an identity on-ramp into the Metaverse. That’s the idea behind our work with ENS, which makes it possible to create a unique username NFT that resolves to a wallet. Eventually, this will allow users to carry a unique ID across different worlds in the Metaverse. We’re also working on technology that will allow you to purchase your avatar, define and maintain your public profile, and establish trust. And we’re working on features like Sign in with [Eth/Coinbase], which could allow users to sign into every app in the Metaverse.”
With Meta Platforms, Goldman Sachs says, as quoted by TheStreet.com, the company has “leading scale within the digital advertising industry and market-leading innovation with regard to longer-dated augmented reality/virtual reality and metaverse initiatives.”
Galaxy Digital Holdings Ltd. and its affiliate Galaxy Interactive, announced a first-of-its-kind partnership with TIME, commencing with the launch of the newly created TIME100 Companies Metaverse category, featuring entrepreneurs building a more immersive virtual future. Designed to educate its readers on the rapidly expanding and evolving metaverse, the Galaxy-TIME partnership will include a new weekly TIME newsletter, ‘Into the Metaverse,’ written by Andrew Chow. The newsletter will explore the ways our physical and digital selves are becoming increasingly intertwined, highlight communities that are rapidly emerging in new virtual worlds, and engage with leaders at the forefront of the transformations in business, innovation, and culture taking place within the metaverse.
NVIDIA Corporation’s CEO Jensen Huang believes we’re on the cusp of the metaverse. In fact, according to Coin Telegraph, the CEO stated, “There will be AR versions, where the art that you have is a digital art. You own it using NFT. You’ll display that beautiful art, that’s one of a kind, and it’s completely digital. You’ll have our glasses on or your phone. You can see that it’s sitting right there, perfectly lit, and it belongs to you. We’ll see this overlay, a metaverse overlay if you will, into our physical world.”
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