Major companies are just starting to spend millions of dollars to get their spot in the metaverse. So far, companies like Metaverse Group, a subsidiary of Tokens.com Corp. (NEO:COIN) (OTCQB:SMURF) — the only public company that owns metaverse real estate – just announced a lease agreement for metaverse land with Skechers USA (NYSE:SKX). Even better, it’s recurring revenue, which many Web3 companies do not have.
Nike Inc. (NYSE:NKE) just filed for several new trademarks to design and sell virtual Nike sneakers and apparel in the metaverse. Nike even acquired RTKFT, which makes NFTs and sneakers for the virtual world. CVS Corp. (NYSE:CVS) just filed for a trademark to sell virtual goods, NFTs, and could even provide healthcare services, including prescription drugs and personal care products. Walmart Inc. (NYSE:WMT) “filed several new trademarks late last month that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products. In a separate filing, Walmart said it would offer users a virtual currency, as well as NFTs,” says CNBC. No wonder analysts say the metaverse could be worth billions of dollars. Bloomberg Intelligence says it could reach $800 billion by 2024.
Tokens.com Announces Lease Agreement with Skechers on its Fashion Street Estate
Tokens.com Corp., a publicly-traded company that invests in Web3 crypto assets and businesses linked to the Metaverse and NFTs, is pleased to announce that its subsidiary company Metaverse Group has signed a lease agreement with Skechers USA, Inc. (NYSE: SKX), the third largest athletic footwear brand in the world.
Skechers has leased the equivalent of a 5,000-square-foot space on virtual land owned by Metaverse Group to build an experiential store on the Fashion Street Estate located in the Decentraland Metaverse.
“Our collaboration with Skechers marks a pivotal evolution in our Metaverse strategy. This partnership establishes our subsidiary, Metaverse Group, as one of the first virtual landlords to successfully lease out its Metaverse real estate,” commented Andrew Kiguel, Tokens.com CEO and Metaverse Group Executive Chairman. “We not only own valuable virtual real estate but also generate recurring revenue, similar to landlords in the physical world and online advertising platforms such as large search engines and social media networks.”
“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”
Brands seeking to participate in the Metaverse or landowners seeking to sell virtual land are encouraged to reach out to landsales@metaversegroup.com for more information.
Other related developments from around the markets include:
Skechers USA CEO Robert Greenberg recently noted, “We’re extremely proud of the entire Skechers team and of our partners who worked through the many obstacles last year; unwavering in their dedication to the Skechers brand. We believe our accomplishments in 2021, including several comfort-focused new product launches and the further expansion of our global footprint, position Skechers for continued growth toward our goal of $10 billion in sales. In 2022, we’ll be introducing more innovative and comfort technology product, developing multi-platform marketing campaigns with our growing roster of ambassadors including recently announced Amanda Kloots, and rolling out more Skechers e-commerce sites around the world. We are finalizing plans to enter the metaverse, creating an entirely new opportunity for the Skechers brand. With our creativity, product, operational support and global reach, we expect 2022 to be another record year.”
Nike Inc. is entering the metaverse, too. According to CBS News, “In October, the sporting goods giant filed trademarks with the U.S. patent office to sell branded sneakers in a virtual world. The company launched an online game zone on Roblox called Nikeland where fans can create an avatar of themselves and play sports in a virtual space. In its latest foray, Nike said it has acquired digital collectibles company RTFKT Studios, which will allow the retailer to sell virtual sneakers that people can use to outfit their online avatars.”
CVS Corp. has announced that its board of directors has approved a quarterly dividend of fifty-five cents ($0.55) per share on the Common Stock of the Corporation. The dividend is payable on May 2, 2022, to holders of record on April 22, 2022. CVS also wants in on the metaverse. According to Healthcare Finance News, “CVS Health has filed for a trademark that would allow it to sell goods and services in the metaverse. In the filing, CVS Health said it wants to trademark its logo, establish an online store and create downloadable virtual goods ranging from prescription drugs to beauty and personal care products.”
Walmart Inc. approved an annual cash dividend for fiscal year 2023 of $2.24 per share, an increase of approximately 2 percent from the $2.20 per share paid for the last fiscal year. The fiscal year 2023 annual dividend of $2.24 per share will be paid in four quarterly installments of $0.56 per share. Also, according to CNBC, “The big-box retailer filed several new trademarks late last month that indicate its intent to make and sell virtual goods, including electronics, home decorations, toys, sporting goods and personal care products. In a separate filing, Walmart said it would offer users a virtual currency, as well as NFTs.”
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