Abercrombie & Fitch Co. (NYSE: ANF) saw its shares make headway Wednesday, on the announcement of the launch of YPB, an all-new activewear sub-brand. YPB stands for “Your Personal Best” and aims to empower customers to perform to their highest potential – from sprinting to stretching, lifting to simply “life-ing”—whatever that may be.
The clothing giant says its sub-brand features a collection of fashion-forward yet functional activewear and accessories for men and women and is available now online and in most North American Abercrombie & Fitch stores.
YPB’s assortment celebrates what makes you sweat. The collection features super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.
To bring YPB to life, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance.
Additionally, YPB’s team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings could all help customers move freely and comfortably.
ANF shares rose $1.06, or 3.5%, to $31.06.