Golden Matrix Group Inc. (NASDAQ:GMGI) shares gained Wednesday. The developer and licensor of online gaming platforms, systems and gaming content, today announced that its B2B aggregate gaming system, GMX-Ag, has now gone live with eight established online casino operators in six countries.
It is a seamless turnkey iGaming system offering the best casino, sportsbook and live gaming content via a single integration with the operators’ existing business systems, and also providing a single wallet for their players.
“The adoption of the GMX-Ag system is both strategic and timely,” said Golden Matrix CEO Brian Goodman. “It expands our B2B offerings to operators in the Asia Pacific (APAC) region, our traditional market, and at the same time opens new market opportunities for Golden Matrix outside of APAC.
“We expect our growth strategy to expand the GMGI brand and accelerate the company’s global market penetration.”
Goodman noted that the company completed its first major transaction in early December 2021, when it acquired an 80% controlling ownership interest in U.K.-based RKings Competitions Ltd. a well-established B2C prize competition business. Subsequently, the company applied for a Mexican gaming Permit and – once it is approved – plans to offer iGaming in Mexico, and to launch the RKings tournament platform there.
Golden Matrix, based in Las Vegas is an established gaming technology company that develops and owns online gaming IP and builds configurable and scalable white-label B2B gaming platforms for its international customers, located primarily in the Asia Pacific region.
GMGI shares added 11 cents, or 2.1%, to $5.30.