Shares of ZK International Group are up 26%, or 33c, to $1.60 after the company announced that Nicki Minaj has agreed to a sports betting multi-year, global partnership with MaximBet, a ZKIN portfolio company. ZKIN has invested $25M into MaximBet and currently owns 16% of the company, ZK International noted in its press release announcing the pact. MaximBet is currently live in the state of Colorado and is on track to launch in nine additional U.S. states and the Canadian province of Ontario, the company noted. “Nicki Minaj is one of the most iconic and influential entertainers in the world. The conversion of entertainment and sport is happening at warp speed, and we’ve built a brand that can appropriately stand at the center of that. Nicki’s business experience and relationships open a wealth of opportunity for MaximBet and her involvement as an owner will allow us to work together on decisions in all parts of the business,” said Daniel Graetzer, CEO, MaximBet.
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